Marketing Your Tax Preparation Business

Contrary to what you might think, it’s not really difficult in marketing your tax preparation business. No matter where you are located you can find success in this type of business if you do specific things to promote your business. Your potential clients will not be able to find you if you don’t advertise actively in every means possible. And if many people did see your promotions there’s a high probability that you’ll be successful in this business venture.

A tax preparation business should have a marketing plan that is created specifically for this niche. Even if it is not yet tax season, you have to promote now in order to make people know that you are offering tax preparation service. When people became exposed to your brand, chances are they will look you up for their tax preparation issues. Start by tweaking your marketing plan to reach the kind of audience that you want in order to achieve success in this industry.

These 5 tips will be a big help in finding success in your tax preparation business.

Analyze your existing social media strategies

Social media may be one of the best methods to reach new customers for small businesses but your strategies should be reviewed first before the tax season starts. Connect with your followers often and provide original content as frequently as possible so that they will not forget you.

Establish a good PR to get new interests for your business.

Getting a good PR can be done simply by hosting seminars about tax topics, networking at local events, and volunteering yourself or your staff for a good cause.

Run a promotion.

Consumers love deals and discounts. If you have not tried it before consider running one in the next tax season. Discounts should not just reach more potential customers they should help the community as well. You can also include seasonal promotions for Valentine’s Day, Thanksgiving, Christmas, and other holidays.

Don’t overlook print marketing.

Although it is already the digital age, some people still want to see printed ads, flyers, greeting cards about your business on places that will catch their eyes. Combining it with digital SEO marketing will enable you to reach a much bigger audience than you expected.

Review your basic sales techniques.

Go over your current basic sales techniques in your tax preparation business. Since your tax professionals are also your salespeople, discuss with them on how to bring new clients, handle complaints, quote prices, and plug promotions. When they emphasize the sales part of their positions, you will see that your revenues will rise.

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New York State Tax Refund – How, When and Where?

Typically, you receive your New York state tax refund anywhere from 6-8 weeks from the date received. If you want it faster you can file via e-file and use direct deposit. If there is a problem with your tax return, it could possible take even longer.

Funds uncashed, stolen, lost or destroyed:

Personal Income Tax Information Center:

If you never cashed your refund check, you may receive a notice DTF-32. You must cash it immediately. If you don’t have your refund check and received this form, you need to fill out the form completely, sign it and mail it back by the response date noted on the form.

Inaccurate, complicated or missing tax returns take more time to review and can cause a delay of several months.

What to do if your tax refund was denied, and you have the documentation required:

There will be mailing instructions on the adjusted refund document or letter that you need to follow and send the documents that are requested. Your case will be reopened, if it was closed Any changes will be made upon review to resolve the case. A separate check will be issued if there is an additional refund.

Refund Amounts Adjusted

There could be differences on your New York state tax refund from the amount you claimed on your return if:

There were errors on your tax return. Debit card or paper check will be adjusted by form DFT-160, Account Adjustment Notice.

A direct deposit will be adjusted within 30 days by the same form, DTF-160, Account Adjustment Notice. To explain any tax return error(s) view Section A, Explanation of adjustment.

Within thirty days they will send a letter with an explanation of what information is needed if you received part of the amount claimed, but more information was needed.

Refunds – Interest Earned

Interest will be paid from the due date or the date you filed (whatever is the later date), if the refund was not made within 45 days No interest will be paid if the refund was made within 45 days from the date you filed or the due date (whatever is the later date)

Take Note: No interest will be paid on the part of your refund that relates to earned income credit, real property tax credit, college tuition credit, dependent or child care credit, New York City school tax credit, farmer’s school tax credit or if the return can’t be processed.

How to avoid your New York state tax refund to be applied to your spouse’s debts

If you checked married filing jointly, filing status 2 and you don’t want your part of the refund applied to your spouse’s debt because you are not liable, the Non-obligated Spouse Allocation, Form IT-280 must be completed and adhered to the original tax return.

You cannot file an amendment to your return to dispute your part of the return to be used for your spouse’s debt if you did not originally file Form IT-280 with the original return. You will however be notified if any part of your refund was applied to your spouse’s debt and then you have ten days from that date to file the correct form, IT-280.

While you are preparing your taxes, please make sure that you are looking at your deductions:

Please Note: This post has been made available for informational and educational purposes only. Not to be a substitute for professional tax advice. We recommend you consult a lawyer or other appropriate professional if you want legal, business or tax advice.

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